Raj Banerjee

About Raj Banerjee

The journey took off with Tata Steel, at 18 & continues. A professional with 25+ years in Marketing, Communications & Content Mgmt, I have demonstrated expertise in strategic planning, execution & designing revenue streams; an out-of-the-box thinker with proven success in building revenue volumes and streamlining workflow to enhance profitability. An innovative, proactive leader with excellent communication & presentation skills, including conditioning large teams to align with collaborators and key corporate clients. I have been recognized for my skills in leading and motivating large teams, as well as building key relationships in multicultural environments. I have a proven track record in brand development & content management. I excel developing new revenue streams while maintaining relationships with existing clients to achieve referral business. I am highly skilled in initiating, developing & nurturing Promoter & C level relationships in large organisations with a long term vision of unlocking untapped value driven by people. My career started with Tata Group at 18 & the last job was with DDB Mudra Group as Business Head, where I started new business initiatives and impacted newer industry. I have served as Business Head (East) at Pressman Advertising Ltd, where I led Business expansion to primarily PSU / Govt sector, as well as new Pvt Sector accounts. As Consulting VP (Corporate) at QBA, I facilitated transition of Indian SME/MMEs to set up shops in London, with London & Partners - FDI agency, London. After DDB Mudra, I stated Curating original Content IP to Co-Produce with partners. Late Shri Pradeep Guha was the first of them. Our rich history gives us unlimited access to a treasure of content pool, which has potential to create IPs for Global audience. Two key facets of Content, I curate : A. India original IP for OTTs & Partner Studios. Stories with strong Socio-political + historical context B. International Content : a) International best sellers, involving credible cast & crew from Hollywood & European Cinema. b) Deep focus on curating Global Content on a \" Low Cost - High Return \" model, assuring lucrative dividends. c) Key people operating out of Mumbai & LA - to curate films, aligned to Global sensibilities. d) Projects offer multiple funding options via Domestic & International roster of directors and talent. C. Branded Content : Partnering a pan India “Digital Content Solutions Studio” catering to brands across India & APAC region with an end-game of scaling up on the backbone of Long Format Content Solutions

Experience

1. Business Partner - Content Solutions (Multiple Formats) - Apac Region

   Digital Refresh Networks

   Sep 2023 — Present · Mumbai, IN

Education

• University of Calcutta

  Bachelor's degree, Journalism

  1994 — 1996

• South Point High School

  Under grad

  1979 — 1990

• Calcutta University, Kolkata

  BA(Journalism)