Raja Walia
CEO & Founder, GNW Consulting | Revenue Architecture for Modern GTM | Podcaster
- Role
- CEO Founder at Gnw Consulting
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Raja Walia
Raja Walia is the founder and CEO of GNW Consulting, a strategic marketing operations agency that specializes in helping companies navigate the complexities of marketing technology. With over 20 years of experience in leading large-scale marketing strategies and a deep background as a solution architect since 2011, Raja excels at bridging the gap between strategy and execution for organizations across various industries. His expertise in enterprise-level solutions has driven the success of numerous businesses, from startups to Fortune 500 companies.Raja founded GNW Consulting to provide companies with the strategic guidance needed to adapt to the ever-evolving landscape of marketing technology. His approach combines the insights of both an architect and a consultant, ensuring that every project is grounded in a deep understanding of technological complexities while also delivering measurable business results.
Experience
CEO Founder
Jan 2022 — Present · Scottsdale, AZ, US
I founded GNW Consulting to solve what most agencies ignore: alignment, accountability, and the ability to connect strategy to revenue. Too many companies invest in platforms, hire the right roles, and launch campaigns without gaining visibility into what’s actually driving growth. We work with B2B organizations that need more than execution. They need clarity, scale, and systems that prove impact.At GNW, we help companies:• Redesign how marketing, sales, and data ecosystems actually work together• Establish performance models leadership can trust• Connect GTM activity directly to revenue impactOur expanded focus areas include:• Enterprise-grade attribution and revenue measurement that holds up in the boardroom• GTM architecture and operating models built to scale• AI Readiness and enablement grounded in real business context, not hype• Platform strategy and optimization across Adobe, Salesforce, HubSpot, and supporting data layers• Data, process, and governance foundations that allow teams to scale correctly without reworkWe work with companies facing growth, complexity, or increasing pressure to prove ROI. GNW frameworks move teams from disconnected execution to measurable outcomes, giving executives clear visibility into how marketing, operations, and GTM strategy actually drive revenue.
Education
Arizona State University
B.A, Digital Art (Graphic/Web Design)
2001 — 2005
Skills
- Product Development
- Search Engine Optimization (SEO)
- B2b Marketing
- Leadership
- Market Research
- Web Analytics
- Lead Generation
- Marketing Strategy
- Sfdc
- Demand Generation
- Strategic Consulting
- Business Analytics
- Customer Relationship Management (Crm)
- Consulting
- Wordpress
- Css
- Marketing
- Social Media Marketing
- Cms
- Sem
- Marketing Management
- Email Marketing
- Management
- SEO Copywriting
- Google Analytics
- Product Marketing
- Microsoft Dynamics Crm
- Argyle Social
- Strategy
- E-Commerce
- Marketo
- Business Development
- Google Adwords
- Digital Marketing
- Marketing Automation
- Product Management
- Adobe Creative Suite
- Web Development
- SEO
- Radian6
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