Rajat Bhardwaj

About Rajat Bhardwaj

Human Factors International-CUA™I\'m a versatile and enthusiastic usability expert, Information architect with over 22 years of IT experience in handling large and complex projects in the analysis and development of Desktop/Web applications, web portals from inception to implementation. Identify problems, study existing systems to evaluate effectiveness and develop new systems to improve production or work flow and evaluate them.I specialize in usability Analysis, Information architecture and Wireframes.Along with this I have extensive experience in- Search Engine optimization- Team management- Social media optimization and- Designing for iPhone and iPad My experience enables me to identify the best ways to integrate the needs of the user into any digital development project. I take a pragmatic approach, focusing on rapid usability testing and user research, the findings of which can usually be quickly implemented into the user interface development. I’ve a great deal of client-facing experience and delivered countless debriefs where I’ve been able to clearly communicate the findings of user research to a wide audience including technical and non-technical stakeholders. Have also worked on Quality Models like CMMi and ISO.My role includes usability analysis, data gathering and creating wireframes, site maps and process-flow diagrams; it also includes managing usability projects with visual designers & developers to build mock-ups and prototypes for testing.Handled high end process involved projects, from requirement gathering, to Conducting Contextual Inquiry, Heuristic, Competitive Analysis, Task Flows (process flows), writing Use Cases, Case Diagrams & interaction models & documenting Functional Specs.Specialties: Information Architecture, Social Media optimization, web Analytics, Landing Page Designs, Form Designs, iPad/iPhone Designs, Interaction design, User Experience,Search Engine Optimization, Accessibility.

Experience

1. Senior Associate Director - User Experience, Corporate and Institutional Banking at Hsbc

   HSBC

   Apr 2025 — Present · Pune, IN

Education

• Kendriya Vidyalaya

  10, English

  1996 — 1998

Skills

• Mobile Application Design
• Usability
• Wireframes
• Information Architecture
• Agile Project Management
• Accessibility
• User Interface Design
• Css
• Search Engine Optimization
• User-Centered Design
• Html 5
• Heuristic Evaluation
• Wireframing
• Interaction Design
• Wire Framing
• SEO
• Business Analysis
• Ipad/Iphone Design
• Shopping Cart
• Requirements Gathering
• Web Project Management
• User Research
• Social Media Optimization
• Shopping Carts
• Web Analytics
• Usability Engineering
• User Experience
• Landing Page Optimization
• Css3
• User Interface
• Contextual Inquiry
• Usability Analysis
• Html5