Rajat Radhakrishnan
Product Marketing | DevRev | IIM Ahmedabad
- Role
- Product Marketing Manager at DevRev
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rajat Radhakrishnan
Enthusiast of all things brand, I lead product marketing for Computer, the AI platform…
Experience
Product Marketing Manager
Apr 2023 — Present · Bengaluru, IN
Define the messaging, positioning and go-to-market strategy for DevRev\'s Support app2. Build the core value proposition and selling points with input from product, revenue, and competitive intelligence3. Partner with product management team to distill key features and benefits into solution and product marketing messages4. Lead new feature launches working closely with design and revenue teams to ensure engagement and effective market relevance5. Build deep expertise of the product functionality and lead the creation of differentiated assets like first call decks, battle cards and release marketing content6. Create engaging videos and product demos that are used in keynotes, at events and are the basis for customer engagements in the sales process7. Develop sales training materials, making it easy for revenue teams to understand platform offerings and key positioning8.Partner with other marketing teams to execute marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design
Education
Sri Ramakrishna Engineering College
Bachelor of Engineering (B.E.), Mechanical Engineering
Indian Institute of Management Ahmedabad
MBA
Skills
- Ptc Creo
- Ansys
- Intrapreneurship
- Autocad
- Cooking
- Guitar Playing
- Contemporary Dance
- Creative Conception
- Team Leadership
- Minitab
- Team Management
- Public Speaking
- Microsoft Office
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