Rajat Girdhar
- Role
- Head Growth Marketing at Rapido
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Rajat Girdhar
I have 20+ years of experience in building digital businesses. I headed marketing for…
Experience
Head Growth Marketing
Feb 2022 — Present
Heading the Marketing Growth functions Digital Marketing, CLM, Retention & Analytics and Product Lead Growth • Achieved 50% YoY revenue growth while optimizing cost. Achieved growth through a mix of Brand, Performance, CRM campaigns & Product lead growth and achieved optimization by segment level discount & offer optimization. • Built Analytics & Forecasting capability within the Marketing Growth team to enable data driven decision making. • Transforming each of the growth function with processes that ensures a high throughput of initiatives that are aligned with business objectives • Driving the growth agenda with Product and Technology teams.
Education
Delhi University
B.Com (H)
Symbiosis Institute of International Business
Master of Business Administration - MBA
Skills
- Mobile Devices
- SEO
- Web Analytics
- Marketing Strategy
- Email Marketing
- Web Marketing
- Digital Marketing
- Digital Media
- Integrated Marketing
- Analytics
- Strategy
- Search Engine Marketing (Sem)
- Display Advertising
- Search Engine Optimization (SEO)
- Ppc
- Sem
- Start-Ups
- Online Advertising
- Digital Strategy
- Management
- Google Adwords
- Social Media Marketing
- Marketing
- Online Marketing
- Media Planning
- Product Marketing
- Mobile Marketing
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