Rajatakumar Paik
Principal Consultant | Digital Transformation & Enterprise Platforms | GTM Modernization | AI/ML & Agentic AI | CRM–MarTech–Analytics Integration | Global Programs (US | LATAM | EU | SEA)
- Role
- Principal Consultant at Tech Mahindra
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rajatakumar Paik
I am a Digital Transformation leader specializing in GTM modernization, enterprise platform architecture, AI/ML enablement, and operating model redesign across US, LATAM, Europe, and Southeast Asia markets.Over the past 13+ years, I have led multi-region transformation programs for Fortune 100 high-tech organizations, helping them unify Sales, Marketing, Analytics, AI, and Customer Experience into scalable digital ecosystems.My work includes:Re-engineering global sales & marketing processes, improving predictability, velocity, and conversion across marketsBuilding a unified GTM transformation platform that integrates CRM, MarTech, Analytics, Agentic AI & CXDesigning AI-driven workflows for segmentation, next-best-actions, content intelligence & pipeline forecastingLeading the setup of a global Creator Economy service line, including a SaaS-based campaign & creator analytics platformDriving multi-country adoption through structured governance, change management & transformation playbooksI operate at the intersection of strategy, technology, and execution, bringing clarity, structure, and speed to complex transformation programs.My leadership philosophy is simple:Unify the digital ecosystem, remove operational friction, and build scalable foundations that enable long-term business agility and intelligence.
Experience
Principal Consultant
Aug 2024 — Present
Global Transformation Leadership (US | LATAM | Europe | SEA)Led multi-region digital transformation programs for major high-tech Fortune 100 clients, modernizing global Sales, Marketing & CX operations.Re-engineered GTM processes across 4 continents, establishing unified workflows, standardized operating models, and AI-driven decision intelligence.Unified Digital Transformation PlatformDesigned and scaled a global GTM platform integrating CRM, MarTech, Analytics, AI/ML, and CX into a single enterprise ecosystem.Built Agentic AI modules for segmentation, messaging, content automation, pipeline prediction & next-best-actions.Creator Economy Service Line – Program LeadBuilt a fully operational SaaS-based campaign and creator analytics platform used across global markets.Established pricing models, delivery governance, pitch frameworks, and operational playbooks for global teams.Enabled multinational brands to scale creator-led campaigns across US, LATAM, Europe, and Asia.
Education
Mumbai University
Bachelor of Science - BS, Computer Science
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