Rajat Soni

About Rajat Soni

I am a results-oriented Digital Marketing Executive with experience in social media management, influencer marketing, and recruitment support, contributing to both brand growth and talent acquisition.I manage end-to-end social media activities, including content planning, publishing, performance tracking, and audience engagement, ensuring consistent brand communication across platforms. Alongside marketing responsibilities, I actively support recruitment initiatives by sourcing candidates through social media platforms, creating and posting job openings, coordinating with hiring teams, and strengthening the employer brand online.I also handle influencer marketing campaigns, collaborating with creators to enhance brand visibility, credibility, and online engagement. My role involves aligning marketing strategies with business and hiring goals to drive overall organizational growth.Key Skills & Expertise:Social Media Strategy & ManagementInfluencer Marketing & Creator CollaborationsTalent Sourcing via Social Media & LinkedInJob Posting & Candidate CoordinationEmployer Branding & Online PresenceContent Planning & Performance AnalysisI am passionate about leveraging digital platforms not only to grow brands but also to attract the right talent and build strong teams.

Experience

1. Digital Marketing Executive

   Nail Knack

   May 2023 — Present · Indore, IN

   Role & Responsibilities- Manage and execute social media strategies across platforms to enhance brand visibility and online engagement- Plan, create, and schedule content aligned with brand guidelines and marketing objectives- Monitor social media performance, analyze insights, and optimize content for better reach and engagement- Coordinate and manage influencer marketing campaigns, including creator outreach and collaboration tracking- Support recruitment activities by sourcing candidates through LinkedIn and other social platforms- Create and publish job postings, screen profiles, and coordinate with hiring managers- Strengthen employer branding through consistent and professional online presence- Collaborate with internal teams to align marketing and hiring goals- Stay updated with digital marketing trends, platform updates, and recruitment best practices

Education

• Institute of Engineering & Technology DAVV, Indore

  Bca, Computer Science

• Saraswati Vidhya Mandir

  Higher secondary (12th), PCM