Rajat Narula
Director at American Express
- Role
- Director Lifecycle Marketing at American Express
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rajat Narula
I am a tenured leader having an experience of 18 years across various functions.In my current role, as part of the India Marketing Team – I lead various initiatives related to Customer Retention and Engagement. My work revolves on delivering initiatives that result in containing overall customer attrition for India and increase card member engagementHaving an extensive experience across various roles; I have a diverse experience across functions covering both areas of business and servicing. As part of my roles in various business functions I have worked in the domains of marketing (retention) and business planning for external acquisitions. Earlier to this I worked on a multitude of initiatives in Travel & Lifestyle managing Analytics, Incentive Management & multiple optimization initiatives leveraging Automation. As part of my stints in business planning I managed initiatives related to Work Force Management and core operations.
Experience
Director Lifecycle Marketing
Feb 2023 — Present · IN
Portfolio engagement, Retention and Partnerships
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