Rajat Naruka
Growth Marketing Manager @Baazi Games
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WORK HISTORY
Growth Marketing Manager @Baazi Games
Gurugram, IN
Growth & Performance Marketing Leader | Digital Strategy | Branding | RMG | SEO/ASO | Meta, Google, Programmatic | Automation & AnalyticsGrowth-focused marketing professional leading full-funnel user acquisition, retention, and remarketing strategies across Meta, Google, Apple Ads, and programmatic DSPs. Managing ad spends to drive scalable growth in India\'s competitive real-money gaming (RMG) space.Spearheaded performance and branding campaigns across DSPs to optimize installs and lifetime value.Led SEO & ASO efforts to improve organic discoverability across mobile and desktop platforms.Overseeing affiliate networks on CAC models, ensuring cost-efficient acquisitions at scale.Delivering high-impact influencer campaigns across fantasy and gaming segments, spanning fixed and revenue-share deals.Executing national-scale offline activations and DOOH branding in tier 1 & 2 cities.Directing sponsorship integrations with major IPs, executing surround campaigns and multi-platform brand messaging.Created and scaled digital partnerships to boost brand recall and user engagement.Worked cross-functionally with product and data teams to improve user journey, onboarding, and conversion funnels.Leveraged tools like Branch, CleverTap, GA4, Tableau, and Search Console for data-driven marketing and marketing automation.Managing team operations and budgets while ensuring performance and branding alignment.
EDUCATION
Alwar Public School
Secondary Education
The NorthCap University
Bachelor of Technology - BTech, Computer Science
MICA | The School of Ideas
Advanced Certification Program in Digital Marketing and Communication
ABOUT RAJAT NARUKA
Strategic and data-driven marketing leader with 8+ years of extensive experience across performance marketing, brand building, and full-funnel growth strategy. I specialize in combining digital and offline marketing to drive measurable results across acquisition, retention, and engagement. Expertise in Digital & Growth Marketing:Meta Ads (Facebook, Instagram), Google Ads, Apple Search Ads, and programmatic advertising via DSPsDeep knowledge of SEO and ASO for organic growthStrong background in Influencer Marketing with celebrities, macro/micro creators, and regional talentDigital partnerships with premium Indian and global brandsBalanced focus on both Performance Marketing and Brand Strategy Tools & Platforms:GA4, CleverTap, Branch MMP, Tableau, Search Console, Meta Business SuiteSkilled in remarketing, customer journey mapping, and marketing automation workflows Analytics & Optimization:Data-driven decision making using real-time dashboards and attribution toolsDeep experience in campaign analytics, Cohort Analysis, LTV modeling, and ROI optimization 360° Marketing Strategy:Budget management for large-scale performance and branding campaignsIntegration of offline activations (events, OOH, retail) to amplify digital reachProven success in acquisition, retention, and engagement growth Leadership & Execution:Hands-on leader skilled in managing cross-functional teams and creative agenciesAdept at building scalable marketing ecosystems that balance creativity, performance, and efficiencyAlways open to innovative marketing challenges where creativity meets data, and where performance is driven by insight and intent. Flexible to explore and integrate emerging platforms and trends.
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