Rajat Mishra

About Rajat Mishra

I help B2B businesses grow more efficiently — by making their commercial engines smarter. Over 11 years across Bain & Company, McKinsey & Company, and Kantar IMRB, I\'ve worked at the intersection of strategy, analytics, and primary research — translating complex data into decisions that move revenue. At Bain, I lead analytics solutions for B2B commercial excellence: identifying market whitespace, building segmentation models from the ground up, and diagnosing GTM inefficiencies across sales productivity, territory planning, salesrep deployment, and pipeline health. I currently manage two teams, with a strong focus on client delivery alongside coaching, mentoring, and building long-term capability. At McKinsey, I worked within the Marketing & Sales Practice on B2C point-of-sale analytics — helping leading FMCG and retail companies rationalise SKU portfolios and sharpen assortment decisions through large-scale data analysis. Earlier in my career at Kantar IMRB, I designed and executed primary research programmes — quantitative surveys, FGDs, and qualitative interviews — giving me a grounding in consumer behavior that continues to inform how I approach business problems. I\'m energized by problems that sit at the edge of data and strategy — where the answer isn\'t obvious and the impact is meaningful.

Experience

1. Manager

   Bain & Company

   Apr 2025 — Present

Education

• K.J. Somaiya Institute Of Management Studies and Research

  Master of Business Administration (MBA)

Skills

• Insight Generation
• Market Research
• Competitive Analysis
• Market Intelligence
• Project Tracking
• Data Analysis
• Ms Excel
• SEO
• Primary Research
• Qualitative Research
• Client Relations
• Megastat
• Market Sizing
• Team Management
• Questionnaire Design
• Analytics
• Quantitative Research
• Spss
• Secondary Research
• Consumer Behaviour
• Competitive Intelligence
• Microsoft Excel
• Marketing Strategy