Rajat Kumar
M&A 360 Troubleshooting | Analytics & Reporting | Google Ads | GA4 | Analytics 360 | DV360 | Search Ads 360 | Google BigQuery | Looker Studio | Google Tag Manager
- Role
- Senior Executive - Digital Marketing at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rajat Kumar
Hi, I’m Rajat — a Digital Marketer passionate about crafting data-driven strategies and creative campaigns that fuel measurable business growth.With 4+ years of hands-on experience across both agency and brand-side marketing, I specialize in decoding digital behavior, building audience-centric funnels, and delivering high-impact content that connects, converts, and retains.I believe the key to successful marketing lies in understanding consumer psychology and leveraging those insights to deliver original, value-driven content across the right platforms. My journey has equipped me with a deep understanding of the digital ecosystem — from SEO and performance marketing to paid media, analytics, and lead generation.Currently employed with Cognizant on a Google project, where I work on M&A 360 while advancing my skills in analytics, reporting, and troubleshooting across platforms such as Analytics 360, DV 360, SA 360, GA4, GTM, Google BigQuery, and Looker Studio.Core Strengths: Troubleshooting & Optimization across Google Ads, Google Tag Manager (GTM), GA4, Analytics 360, M&A 360, DV 360, SA 360, Google BigQuery, and Looker Studio Growth-Focused Strategy Building Analytics & Reporting Performance Marketing SEO & Content Planning Lead Generation & Demand Creation B2B & SaaS Marketing Team Leadership & Cross-Functional CollaborationI\'m always open to opportunities and gaining new experiences. Currently, I\'m looking for potential career opportunities in businesses that could be more successful with efficient digital marketing. I can bring struggling companies back from the brink with the right strategies and team members.Let’s connect and explore how we can grow together!
Experience
Senior Executive - Digital Marketing
Aug 2025 — Present · Gurugram, IN
Digital Marketing Specialist – CognizantWorking on Google projects with a focus on troubleshooting across M&A 360, DV 360, Analytics 360, GA4, GTM, and Google Ads to ensure seamless campaign performance and accurate data tracking.
Education
Dev Bhoomi Institute Of Technology
BCA - Bachelor of Computer Application, Computer Science
2016 — 2019
Indraprastha Public School
Intermediate, Science (PCM)
Jawahar Navodaya Vidyalaya - JNV
High school, High School
Dehradun School of Online Marketing (DSOM)
Digital Marketing & Web Designing , Digital Marketing & Website Designing
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