Rajat Khetan
Growth and Marketing at Blinkit| IIT Kharagpur | FRM-Level 2 Aspirant
- Role
- Growth and Marketing at Blinkit
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rajat Khetan
Growth Analyst with 3+ years of experience using data to drive business growth, improve…
Experience
Growth and Marketing
Jun 2024 — Present · Gurugram, IN
Drove data strategy, performance measurement, and automation to optimize marketing campaigns—resulting in a 32% CAC reduction and 8% ROI uplift.• Built city-level dashboards to optimize targeting, overlaps, and frequency—leading to a 12% CAC drop• Led integrations (S2S events, Appsflyer mapping, DCR setup) to improve attribution and high-intent targeting• Set up acquisition and retargeting tracking pipelines—improving M1 retention by 4% and order frequency by 9%• Launched and managed 15+ affiliate/performance partners, contributing 20% of new users• Enabled hyperlocal growth through custom Meta/Google product catalogs—boosting cart penetration by 15%• Built API-based targeting infra to improve resurrection and support new category expansion• Created end-to-end Tableau dashboards for ROAS, AOV, retention, and acquisition• Provided data-backed insights in internal reviews to guide creative and placement strategy
Education
RN Tagore Public Sr Secondary School
Higher Secondery School
2016 — 2017
G. B. Modi Public School
Secondary
2011 — 2015
Indian Institute of Technology, Kharagpur
Bachelor's degree
2018 — 2022
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