Rajat Gupta
Programmatic & Performance Marketing @ United Airlines
- Role
- Senior Specialist - Programmatic & Performance Marketing at United Airlines
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rajat Gupta
A performance-driven marketing professional with 6+ years of experience scaling global brands across Aviation, Pharma, FMCG, and EdTech sectors. I specialize in translating data insights into strategic media actions, optimizing campaign performance across US, DACH, NEU, and APAC markets.By collaborating with global platforms such as Google, Meta, The Trade Desk, Yahoo, and Amazon, I focus on building scalable, insight-led marketing frameworks that drive efficiency, profitability, and sustained business growth.
Experience
Senior Specialist - Programmatic & Performance Marketing
Dec 2024 — Present · Gurugram, IN
Driving programmatic and performance marketing initiatives across United’s owned and operated media inventory to maximize yield, efficiency, and data-driven growth.Key Responsibilities:Manage ad inventory and yield optimization across digital, in-flight, and DOOH channels.Strategize with clients to develop effective media utilization plans that drive campaign ROI.Execute and optimize campaigns across DV360, Google Ads Manager, Yahoo DSP, Vistar (DOOH), and OneMedia (IFE).Conduct data analysis to track revenue performance and identify growth opportunities.Streamline reporting and operations through automation, improving turnaround and accuracy.Optimize campaign delivery via sitelist curation and audience segmentation.Oversee stakeholder management across internal teams, tech partners, and external advertisers.Focused on leveraging programmatic technology, performance insights, and operational excellence to elevate media monetization and enhance the traveler advertising experience.
Education
Vellore Institute of Technology
Bachelor of Technology - BTech, Mechanical Engineering with Specilization in Automobile Engineering
2014 — 2018
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