Rajat Gautam
Product Manager - Digital Transformation @Bajaj Auto Ltd
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WORK HISTORY
Product Manager - Digital Transformation @Bajaj Auto Ltd
Pune, IN
Digital Transformation: Evaluation and Implementation of New B2B/B2C Ecommerce Solution, DMS System, CDP and CMP systems. Digital Product Strategy: Develop digital strategies, Establish digital channels for demand generation. User Experience Optimization: Enhance user conversion on the website and other digital channels by optimizing product flows such as Enquiry & Test Ride Widgets. Product Engagement Features: Conduct secondary research and user interviews to gain insights, developing new engagement features Conversion Funnel Optimization: Execute and incorporate SEO+SEM strategy, increasing website traffic and optimizing conversion SaaS Product Development: Working with internal teams, understanding business requirements, and creating internal products for improving the process digitally. New Product Launch: Facilitate digital launch of any new products and booking systems:Major Launches: Triumph India, Husqvarna, Pulsar NS400z, Bajaj Freedom, Chetak.
EDUCATION
Indian Institute of Management Kashipur
MBA - Master of Business Administration, Business Administration and Management, General
Indian Institute of Technology (Indian School of Mines), Dhanbad
Bachelor of Technology (B.Tech.) + MBA, Mining Engineering
SKILLS
ABOUT RAJAT GAUTAM
Product Manager driving digital transformation across B2C and B2B commerce at Bajaj Auto,…
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