Rajat Arora
Data Engineering | Data & Reporting Analyst
- Role
- Sr Product Analyst at Adobe
- Location
- Ghaziabad, IN
- LinkedIn followers
- 500 followers
About Rajat Arora
Senior Product Analyst with 5.5 years of experience in enabling data-driven decision-making through deep collaboration with business teams. Skilled in leveraging Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP) to deliver actionable insights. Proficient in ETL processes using SQL and Python to ensure clean, reliable data for accurate reporting. Certified Business Analytics Professional with an MBA in Marketing and Business Analytics, focused on translating complex data into strategic business outcomes
Experience
Sr Product Analyst
Jun 2024 — Present · Noida, IN
Partnered with 10+ cross-functional business teams to understand data needs and delivered customized analytics solutions that influenced product and marketing strategies- Designed and delivered 50+ dashboards and reports using Adobe Analytics and Customer Journey Analytics (CJA), enabling leadership to monitor KPIs and make informed decisions- Owned end-to-end ETL workflows: extracted data from multiple sources, transformed it using Python and SQL (cleaning, normalization, validation), loaded records into Adobe Experience Platform (AEP)- Ensured data integrity by preprocessing and cleaning datasets of before ingestion, resulting in improved report accuracy and reduced manual rework- Explored Adobe Journey Optimizer (AJO), Adobe Campaign, and other Adobe Experience Cloud products to understand campaign workflows and customer journey optimization opportunities- Contributed to tagging quality and data accuracy by reviewing Adobe Launch implementations across web touchpoints
Education
ADHUNIK INSTITUTE OF EDUCATION & RESEARCH DELHI-MEERUT ROAD, GHAZIABAD
BCA
2010 — 2013
New Delhi Institute Of Management
Master's degree
2016 — 2018
Swami Vivekanand Saraswati Vidya Mandir School
Intermediate
2007 — 2009
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