Rajasri Chandra

About Rajasri Chandra

A Global Marketing Leader with experience in Lifesciences (Healthcare Diagnostics, Biotech, Pharmaceuticals, Medical Devices) and successfully launched over 50 products during my career. Known for cultivating excellent relationship with external and internal stakeholders: customers - HCPs, medical associations, scientific researchers, channel partners, R&D, sales etc. Possesses strong scientific and medical aptitude, and ability to communicate complex scientific and medical concepts in a simple and understandable manner that helps to buy in key stakeholders and executives and drive results.Has significant experience with product portfolio management – ideation to commercialization and omni channel marketing – strategic, tactical, traditional & digital including social media & eCommerce. Her strength is being able to collaborate with external organizations to identify technology partners for commercial integration opportunities to increase revenue generation. Thrives in heavily regulated environments and able to work efficiently with multiple internal cross-functional teams, successfully managing multiple projects and priorities simultaneously, and meeting deadlines. Leads team by example. Highly innovative and a problem solver. A go-to person not only for her team but also others in the organization. INDUSTRIES: Biotechnology, Healthcare, Life Sciences, Medical Devices (hardware and software), Pharmaceutical, Consumer durables, Contract Manufacturing Organization (CMO), Contract Research Organization (CRO)Has expertise in the following:DIAGNOSTIC AREAS: Molecular Diagnostics, Microbiology, Immunology, Clinical ChemistryDISEASE AREAS: Infectious diseases, Genetic Disorder, Women\'s Health, Pharmacogenomics, OncologySKILLS: Training & Public Speaking, Sales Force/Distributor Management, Market Research & Analysis, Buyer persona creation, Budgeting & Forecasting, Pricing Strategy, Marketing Communications, Brand Creation & Awareness, Market Segmentation, Client Management, Industry Analysis, Competitive Intelligence, Business & Technical Documentation, Process Documentation & Process Mapping, & Project Management, Demand Generation, Content Marketing,

Experience

1. Head of Marketing & Business Development

   Talasecure Inc

   Jan 2024 — Present · US

Education

• The University of Dallas

  MBA, Project Management

• University of Mumbai

  BSc with major in Microbiology; MSc in Life Sciences with major in Biotech

• The University of Dallas

  Master of Business Administration - MBA, Project Management

• Satish & Yasmin Gupta College of Business

  Master of Business Administration - MBA, Project Management

• Jadavpur University

  MBA, Marketing Management

Skills

• Competitive Analysis
• Start-Ups
• Strategic Planning
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Market Penetration
• New Business Development
• Lead Generation
• Infectious Diseases
• Sales Management
• Market Development
• Business Planning
• Operations Management
• Market Research
• Team Leadership
• Medical Devices
• Regulatory Affairs
• Business Strategy
• Strategy Development
• Industry Analysis
• Key Account Management
• Healthcare
• P&L Management
• Marketing Communications
• Market Planning
• Life Sciences
• Global Marketing
• B2b
• Customer Relations
• Product Management
• Pharmaceuticals
• Pricing
• Diagnostics
• Negotiation
• Marketing Management
• Market Analysis
• Product Life Cycle Management
• Team Building
• Product Marketing