Rajashree Praharaj

About Rajashree Praharaj

Dynamic Marketing Management Consultant with 8+ years of experience driving substantial…

Experience

1. Management Consultant

   Accenture

   Oct 2021 — Present · Bengaluru, IN

   Orchestrated and led high-impact A/B testing campaigns across diverse marketing channels such as: Home Page Promotion (HPP), email, for key client products (Virtual Assistant, Generative AI tool, Digital Analytics tool, etc.), resulting in a $200K annualized revenue increase. Delivered up to 100 growth marketing experiments annually, achieving significant performance improvements, including up to 240% increase in conversion rates, 117% lift in email open rates, 66% lift in CTR, and a 58% increase in product usage (14DAU/28DAU). Managed and mentored a team of three strategists and three execution specialists, working closely with client product marketing managers to drive experiment strategy, execution, and analysis, delivering insights to inform scalable marketing strategies. Drove a 14-point increase in Client Satisfaction (CSAT) from 86% to 100% in six months (FY’24), demonstrating exceptional responsiveness to client needs and strategic opportunity identification. Developed data-driven marketing strategies by conducting in-depth product and channel performance analyses, and created actionable copy optimization guides for client product marketing teams. Created and refined strategic resources and best practice documentation, including Experimentation Playbooks, Prioritization Tools, and Best Practices Guides, streamlining experiment selection, enhancing policy alignment, and reducing project cancellations. Contributed to the development of internal Generative AI marketing accelerators, focusing on asset creation, feature prioritization, and business requirement definition, while also owning sales pipeline reporting and effectiveness analysis.

Education

• Institute of Management Technology, Nagpur

  PGDM, Marketing

  2015 — 2017

• St.Xavier's High School

  Senior Secondary Certification (10th), Science, Mathematics, English and Social Studies

  1995 — 2008

• Siksha 'O' Anusandhan University

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2010 — 2014

• DAV Public School

  Higher Secondary Certification, Science

  2008 — 2010

Skills

• Matlab
• Sql
• Creative Writing
• Community Outreach
• Teamwork
• Team Management
• Social Media
• Public Speaking
• Javascript
• Microsoft Office
• Research
• Public Relations
• English
• Event Planning
• Social Networking
• Windows
• Time Management
• Microsoft Word
• Html
• C
• Leadership
• C
• Programming
• Facebook
• Photoshop
• Higher Education
• Event Management
• Java
• Powerpoint
• Microsoft Excel
• Photography