Rajashekhar Reddy

About Rajashekhar Reddy

Over 20 years of experience in successfully handling Product & Brand Management; Business Planning, Implementing new and effective Sales Strategies & Processes and Channel Development with a sharp focus on analysing key business drivers and market dynamics•A natural leader and strategist with a high business acumen and experience in dealing with channel partners, formulating systems / programs to ensure their continuous engagement. •Expertise in planning, development, management and execution of new projects /programs. •Strong communicator with exceptional people management skills that help in constantly nurturing relations with key internal and external stakeholders•Analytical, focused and result-oriented with flair to excel in regular assignments.AREAS OF EXCELLENCE:Brand ManagementBusiness Planning & ManagementFormulating New Sales Strategies and ProcessesCategory management, Product Marketing Channel Development & ManagementContinuous Improvement & Change ManagementMarket Intelligence & Communications (BTL)Techno-commercial OperationsTraining & Development

Experience

1. Vice President Marketing

   Polycab India Limited

   Apr 2023 — Present · Mumbai, IN

Education

• Indian Institute of Management Ahmedabad

  Managment Development Program, General Management

  2015 — 2015

• KL University

  B.TECH, Industrial & Production Engg

  1996 — 2000

• Institute For Technology and Management

  MBA, Marketing

  2000 — 2002

Skills

• Pricing
• Sales
• Management
• Budgets
• Business Planning
• Project Management
• Sales Operations
• Marketing
• Crm
• Product Management
• Integrated Marketing
• Sales Plan
• Marketing Management
• Mis
• Product Marketing
• Training
• New Business Development
• Business Analysis
• Team Management
• Market Research
• Business Strategy
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Channel Partner Relations
• Competitive Analysis
• Sales Management
• Product Development
• Analysis