Rajas K.

About Rajas K.

Product Manager leading large-scale advertising products and AI-powered assistants that simplify advertiser decision-making and drive measurable revenue impact.At Walmart Connect, I am the lead PM for Marty, a production AI assistant used by advertisers to create, optimize, and troubleshoot campaigns. The product translates complex performance data and optimization logic into guided, ranked recommendations that reduce setup friction, improve decision confidence, and increase effective spend across advertiser segments.In parallel, I am a core product owner across Walmart Connect’s first-party advertising platform, including campaign management and optimization layers. My work has supported the transition from managed-service advertising to a scalable, self-serve, programmatic model, and I’ve led major initiatives in close partnership with engineering, data science, design, and GTM teams.Earlier in my career, I helped build advertising platforms from the ground up, including server-to-server bidding and optimization systems. Alongside product execution, I’ve authored applied research in programmatic advertising and auction optimization, bridging academic foundations with real-world system design and deployment.

Experience

1. Staff Product Manager

   Walmart Connect

   May 2023 — Present · San Bruno, CA, US

   AI Assistants, Advertiser Guidance & Monetization- Lead PM for Marty, a production AI assistant that helps advertisers create, optimize, and troubleshoot campaigns through guided, ranked recommendations across the campaign lifecycle- Built and scaled AI-driven guidance that reduces setup friction, improves decision confidence, and increases effective spend across advertiser segments- Own end-to-end product delivery from concept to production, including success metrics, evaluation frameworks, and guardrails to ensure reliability, transparency, and trust in automated guidance- Partner closely with engineering, applied science, data, design, and GTM teams to ship and iterate under real business and operational constraints.Campaign Automation & Optimization- Conceived and led Auto Campaigns, an AI-driven workflow that simplified campaign creation by collapsing dozens of inputs into a small set of high-level controls- Delivered ML-generated recommendations spanning targeting, bids, budgets, and creatives, balancing automation with advertiser control- Ran closed betas with curated advertiser cohorts, demonstrating reduced setup time, improved engagement, and incremental revenue impact.Ads Experiences & Experimentation- Partnered with Ads Experience and eCommerce teams to launch and iterate on multiple ad formats across high-traffic surfaces- Led experimentation strategy, hypothesis design, and rollout decisions; mentored PMs on testing rigor and exec-ready storytelling.

Education

• NYU Stern School of Business

  Master's degree, Tech Product Management

• S.S & L.S Patkar College

  HSC, Science

• Thadomal Shahani Engineering College

  Bachelor of Engineering (B.E.), Electronics and Telecommunication Engineering.

• Vivek Education Societys Arts & Commerce College Siddharth Nagar Goregaon West Mumbai 400 062

  SSC, Elementary Education

• New York University

  Master of Science - Management of Technology

Skills

• Digital Marketing
• Sponsorship Activation
• Microsoft Office
• Marketing
• Lead Generation
• Sponsorship Sales
• Customer Relationship Management (Crm)
• Sales & Marketing Leadership
• Social Media
• Business Analysis
• Social Media Marketing
• Digital Strategy
• Brand Management
• Marketing Strategy