Raja Ramamoorthy R
Product Manager at The Hindu(Frontline) | Vikatan | Tamil Flash News | Appappo
- Role
- Product Manager at The Hindu
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Raja Ramamoorthy R
Product Manager (9+ yrs) who bridges content expertise with strategic product thinking -…
Experience
Product Manager
Jul 2022 — Present · Chennai, IN
Conducted subscriber interviews to understand user needs and partnered with editorial to improve content strategy, lifting monthly subscriber visits to 110% over the period of two years. Integrated Piano recommendation engine with archival story feeds alongside dev & editorial teams, boosting pages/session +58%. Tested two different content strategies and implemented schema markup in partnership with SEO & editorial, driving a 30% rise in organic search traffic over six months. Redesigned comment UI in CORAL and launched featured comments, growing active commenters more than 100% in one year. Conceptualized and launched three Frontline newsletters in Q4 2022 by partnering with editorial on content length and narrative format experiments, achieving industry leading benchmarks.
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