Rajarajeswari Kethanapalli
Senior Digital Analytics Consultant at Oracle | Adobe Launch, Web SDK & Dashboarding Expert
- Role
- Senior Consultant at Oracle
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rajarajeswari Kethanapalli
I am a Digital Analytics Consultant with 6.5+ years of experience in Adobe Analytics and data-driven decision-making. I specialize in tagging, implementation, validation, and reporting to improve website performance and customer experience. Currently, as a Senior Consultant at Oracle, I lead end-to-end Adobe Analytics solutions, collaborate with stakeholders, analyze trends, and deliver insights that guide business strategy.Previously at Wipro, I supported multiple digital platforms through data layer design, dashboard creation, troubleshooting, and deep-dive analysis of user behavior and conversions. I bring strong technical skills in Adobe Analytics, Launch, dashboarding, and website fundamentals, along with the ability to translate complex data into clear recommendations that drive measurable impact.
Experience
Senior Consultant
Sep 2022 — Present · Bengaluru, IN
Lead Adobe Analytics implementation, tagging, and validation for partner websites. Gather requirements, build tech specs, and collaborate with stakeholders and developers. Implement and troubleshoot tags using Adobe Launch & Web SDK; ensure accurate data capture. Deliver recurring reports and dashboards, analyzing trends and providing business insights.
Education
SRKR Engineering College
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Narayana Junior College - India
Intermediate, MPC
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