Rajaprabhu Viswanathan

About Rajaprabhu Viswanathan

Certified in Google Ads and Microsoft Advertising, I craft data-driven paid search strategies that drive performance, enhance user experience, and deliver measurable growth. I also strategize and plan automation workflows that streamline campaign management—saving teams 10+ hours per week by reducing manual tasks and improving efficiency.With hands-on experience across Video, Display, and Shopping Ads, I ensure a full-funnel approach that’s rooted in analytics, experimentation, and continuous performance growth.If you\'re looking for someone who blends performance marketing with practical automation thinking—let’s connect.

Experience

1. Manager - Paid Media

   Digital Analyst Team

   Jan 2023 — Present · Chennai, IN

   Managing a 10 member Team and High-Budget PPC CampaignsTeam Size: 10 PeopleMonthly Budget: Over $4 Million USDProject 1:Client: B2B SaaS ProviderDuration: 4 monthsProject Overview:Developed and managed a comprehensive paid search strategy to generate high-quality leads for a B2B SaaS product.Key Achievements:Created a targeted keyword strategy focused on industry-specific terms to attract qualified leads.Designed and tested multiple ad variations, enhancing ad relevance and engagement.Optimized landing pages to align with ad messaging, improving user experience and lead capture rates.Increased lead generation by 50% and reduced cost-per-lead by 40%.Project 2:Client: Entrance Exam Provider (US)Duration: 6 monthsProject Overview:Developed and managed a comprehensive paid search advertising strategy to increase enrollments for entrance exams.Key Achievements:Campaign Development and Strategy:Conducted extensive keyword research to identify high-intent search terms specific to each exam type.Created a segmented campaign structure targeting specific exams, geographic regions, and audience demographics.Ad Creation and Optimization:Crafted compelling ad copy and ad extensions emphasizing unique selling points such as high success rates and experienced instructors.Implemented A/B testing for ad creatives, resulting in a 20% increase in click-through rates (CTR).Landing Page Optimization:Integrated lead capture forms and clear calls-to-action on landing pages, improving conversion rates by 25%.Performance Monitoring and Reporting:Utilized Google Analytics and other tools to monitor campaign performance in real-time, making data-driven adjustments.Results:Achieved a 35% increase in enrollments within the first three months.Reduced cost-per-enrollment by 30%, resulting in significant cost savings.Improved overall campaign ROI by 40%.

Education

• Sasurie College of Engineering

  Bachelor of Engineering (BE), Computer Science and engineering

  2011 — 2014

• Sakthi Polytechnic College

  Diploma, Computer Science

  2008 — 2011

• N.R.K.N High School

  SSLC, Higher Education/Higher Education Administration

  2004 — 2008