Rajanikanth Prasad

About Rajanikanth Prasad

CROSS-CULTURAL, TACTICAL LEADERSHIP AND BUSINESS STRATEGIES THAT DRIVE PERFORMANCE & DELIVER GROWTHI am a Global Business Development Executive with over 20 years of experience in conceiving and implementing progressive business strategies and delivering sales, marketing, and operational solutions for international pulp & paper chemicals organizations, in highly competitive environments. I recognize that successful businesses are built from solid, effective business strategies and appreciate cultural differences that impact business relationships. I have gained an acute understanding of and the professional expertise to design, develop, and execute aggressive operations and sales initiatives that drive new business and deliver multi-fold increases in revenue, market share, and market penetration. I offer long-range strategic planning and tactical operational leadership with a record of driving dramatic enhancements in performance and streamlining business operations. Launched new brand name in a seamless transition from spin-off implementing new business strategies and demonstrating solid topline growth in managing a $70M turnover. Achieved 9.5% topline growth ($8M) in 2013, regaining ~ 90% of business previously lost, and restoring balance between margin growth and EVP reduction. Built high performing sales and marketing teams through visionary leadership and motivation.Expertise include:New Business Development | Cross-Cultural Team Leadership | Revenue Growth | Business Operations | Strategic Planning Turnaround Initiatives | Sales & Marketing Strategies | Cost Reduction | Performance Improvement | Product Launch | Negotiation Project Management | Customer Relationships | Team building | Coaching and Empowering | Interpersonal RelationshipsIf your company is seeking a cross-cultural, tactical leader and business strategist that drives performance and delivers growth, contact me at R••••••••@icloud.com.

Experience

1. Marketing Manager - Chemical Industries, Pulp & Industrial Defoamers

   Wacker Chemical Corporation USA

   Nov 2019 — Present · Ann Arbor, MI, US

   Drive strategic direction for sustained growth and profitability in implementing silicone-based system solutions for the segments Plastics, as well as Pulp & Industrial defoamer applications. Define marketing budget, demand planning, supply chain interaction, product portfolio and complexity management, risk mitigation, material allocation and regulatory review. Manage promotional activities and industry association participation including advertising, trade shows, conferences and symposiums as well as product roll outs and introductions. Provide internal and external training.

Education

• Indian Institute of Technology, Roorkee

  Bachelor of Technology, Pulp & Paper, Paper Manufacturing

  1983 — 1987

Skills

• Process Engineering
• Product Development
• International Sales
• Product Management
• Chemistry
• Team Building
• Management
• Chemical Engineering
• Coatings
• Negotiation
• Key Account Management
• R&D
• Sales Management
• Market Development
• Polymers
• Supply Chain Management
• Pricing
• Strategic Planning
• Leadership
• Cross-Functional Team Leadership
• Business Development
• New Business Development
• Supply Chain
• Business Strategy
• Sales
• Marketing