Rajani Siddaraju
Senior Marketing & Business Growth Leader | GTM Strategy | Category Expansion | Strategic Partnerships
- Role
- Senior Marketing Manager at Anumati By Perfios Aa
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rajani Siddaraju
9+ years of experience in driving Multi-Crore Revenue Growth, Market Leadership & Brand Transformation Across E-commerce, EdTech & FinTech sectors.Renowned for turning vision into execution — from shaping brand positioning to delivering 360° marketing campaigns — and for leading cross-functional teams to surpass sales, engagement, and ROI targets. Proven expertise in high-impact GTM strategies, category repositioning, and strategic partnerships that accelerate business objectives and strengthen competitive advantage. Adept at leveraging market intelligence, data-driven decision-making, and budget optimization to deliver market share gains, brand visibility, and long-term business value.Strategic Value Snapshot:₹50 Cr+ Revenue Impact through targeted GTM campaigns and strategic account growth25–30% Market Share Growth via category repositioning and product innovation30+ Strategic Alliances & Partnerships forged to drive sustained expansion2.5x ROI on Marketing Spend through channel mix optimization15–25-member cross-functional teams led to exceed annual targets40%+ YoY lead pipeline growth via Tier-2 & Tier-3 market expansion15–20% Conversion Uplift from integrated digital + offline campaigns
Experience
Senior Marketing Manager
Jan 2023 — Present · Bengaluru, IN
Developed and implemented strategies for all marketing teams, including digital, advertising, communications, events, and creative. Ensured that the brand message is strong and consistent across all channels and marketing efforts, such as events, email campaigns, web pages, and promotional material.
Education
TBS Education
Diploma, Business Strategy in Europe, Marketing and Branding Trends
2015 — 2015
Alliance University
Master of Business Administration (MBA), Marketing
2014 — 2016
Indian Institute of Management Raipur
Executive Certificate Program, Digital Marketing and Social Media Strategy
New Horizon College, Kasturinagar, NGEF Layout, Bangalore-43
Bachelor of Commerce (B.Com.), Accountancy
2011 — 2014
Skills
- Sales
- Leadership
- Diploma in Finance & Accounts
- Negotiation
- Marketing Strategy
- Interpersonal Skills
- Technical Writing
- Business Development
- Financial Markets
- Communication
- Marketing
- Tally Erp
- Team Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.