Rajan Jayasawal

About Rajan Jayasawal

I\'m a Senior UX Writer and Content Designer with 6+ years of experience building user-centric content systems for fintech and mobile-first platforms.At Zupee, I design end-to-end UX content for onboarding, payments, wallet, and in-app guidance flows — helping real users complete real tasks with less friction.My work sits at the intersection of clarity, accessibility, and scale: from microcopy and error states to bilingual style guides and design system content components.What I bring to a team- UX writing that reduces drop-off and improves task completion- Bilingual content systems (English & Hindi) built for localisation at scale- Cross-functional collaboration with product, design & engineering via Figma- Content audits grounded in heatmap analysis, usability testing & data- WCAG-aligned, accessible copy across mobile and web surfacesBefore Zupee, I spent 5 years at Inshorts leading content strategy and operations for one of India\'s fastest-growing news platforms — managing teams, building workflows, and driving engagement across regional markets.I\'m a Winner of the UNESCO Global Media & Information Literacy Hackathon 2022 — a recognition I\'m proud of for its focus on responsible, impactful communication.Open to: Senior UX Writer · Content Designer · Product Content Strategist roles

Experience

1. Senior Ux Writer - Product Design

   Zupee

   Aug 2024 — Present · Gurugram, IN

   Designing end-to-end UX content for a mobile-first fintech and gaming platform serving millions of users across India- Increased first-time task completion by ~45–50% by redesigning onboarding, wallet, add-cash, and payments flow copy for clarity and user confidence- Reduced user drop-off by ~35% across high-friction journeys through structured UX content audits, heatmap analysis, and iterative content improvements- Built a bilingual (English–Hindi) content style guide and glossary, cutting content inconsistencies by ~60% and improving user comprehension by ~55%- Contributed to the design system by authoring reusable microcopy components — error messages, empty states, tooltips, CTAs, and modal copy — aligned with WCAG 2.1 accessibility standards- Collaborated in Agile sprints with product managers, UX designers, and engineers using Figma, ensuring content was shipped on time and on spec

Education

• Indian Institute of Mass Communication, Delhi

  Post Graduate Diploma in Advertising & Public Relations, Public Relations, Advertising, and Applied Communication

• Guru Jambheshwar University

  Master of Arts - MA, Mass Communication/Media Studies

• Indira Gandhi National Open University

  Bachelor of Arts - BA (Philosophy), Philosophy and Religious Studies