Rajan Roy
Software Development Manager @Amazon
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WORK HISTORY
Software Development Manager @Amazon
Toronto, ON, CA
I lead multiple engineering teams and managers within Amazon Ads Marketing, building technology that powers omnichannel personalization and advertiser education at Amazon scale. My organization is responsible for platforms and infrastructure that deliver personalized experiences to both prospective and existing advertisers across digital touchpoints.Key responsibilities and ownership areas: • Lead 3 engineering teams and other SDMs, driving strategy, execution, and delivery of high-scale marketing technology systems. • Own ads.amazon.com and Amazon Ads Academy, delivering seamless advertiser education and onboarding experiences globally. • Drive development of Amazon Ads Marketing’s in-house Customer Data Platform (CDP), enabling visitor personalization, segmented targeting, and real-time marketing activation. • Oversee core marketing tech infrastructure that ensures real-time, production-grade scalability at Amazon scale.Impact: • Enabled personalized advertiser journeys that accelerate growth, retention, and education. • Scaled marketing technology systems to handle millions of advertiser interactions worldwide. • Built strong engineering leadership bench by coaching SDMs and engineers, raising the bar on delivery and technical excellence.
EDUCATION
University of Toronto
Bachelor of Applied Science (BASc), Computer Engineering
SKILLS
ABOUT RAJAN ROY
I am a technology leader with over 18 years of experience growing engineering organizations, building large scale platforms, and delivering measurable business impact. My background spans hands on software development, team leadership, and multi-team management, giving me the ability to connect technical depth with long term strategy.At Amazon Ads Marketing Tech, I lead multiple teams and managers responsible for omnichannel personalization, advertiser education, and marketing infrastructure at global scale. My org owns ads.amazon.com, Amazon Ads Academy, and the in-house Customer Data Platform that powers real time personalization and targeting.Previously I managed engineering teams at Yelp that improved advertiser acquisition and engagement through biz.yelp.com. Before that I led development teams at Tucows, modernizing OpenSRS, the second largest domain registration platform in the world.My leadership philosophy combines strategic vision with hands-on execution. I specialize in: • Scaling organizations: Growing and coaching engineering teams and managers to deliver at increasing scope and complexity. • Building platforms at scale: Leading development of systems that handle millions of users with real-time personalization and segmentation. • Driving business impact: Translating customer and business needs into technology strategies that accelerate growth, engagement, and retention. • Cross-org leadership: Partnering across 1P and 3P product, science, and marketing to deliver end-to-end advertiser journeys.I thrive at the intersection of technology, product, and people leadership. My track record includes owning flagship platforms like ads.amazon.com, Amazon Ads Academy, and Amazon Ads Marketing’s in-house CDP, while building infrastructure that enables real-time, global personalization for advertisers.
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