Rajan Lanke

About Rajan Lanke

An accomplished visionary leader with 13 years of comprehensive experience gained in…

Experience

1. National Sales Manager

   Aakaar Medical Technologies Ltd

   Nov 2011 — Present · Mumbai, IN

   NATIONAL SALES MANAGER (Pan India ) Key Deliverables: Reporting to the: Director Spearheading distributor management. Interfacing with clients (Doctors), sales force to develop product enhancement measures. Creating brand awareness by conducting product trainings, workshops, etc. Launching products and documenting product information in an effective manner.Role & Responsibility Advertising & Promotion: Devising tactical /strategic promotions for products/ category.Reviewing the effectiveness of the marketing/advertising campaigns implemented and taking suitable measures to implement changes in the ongoing and future campaigns to maximize results. Market Research: Managing in house market research projects through management students & Staff. Co-ordination with outside agencies. Designing the concept card, testing the concept in the market & studying the key hooks, Relevance, comprehensions of the concept & deciding the communication strategy for the product & hence for the brand. Sales and Distribution: Close monitoring of performing SBU Monitoring the depth and width of brand distribution with close association with sales and dispatch department. Business Development: Tracking the sales of each variant zone wise and depot wise. Market visits for new product launches and market feedback of brand performance in the market. Exhibitions & Events: Handling all India events & exhibition for entire Brand which includes negotiation to finalization of the stall decoration. New Product Development: Business planning for new products – Concept development to Product Delivery in the Market. Closely worked with Innovator Company, Purchase, Distribution and Finance.• Plan, design, develop, and execute marketing plan for assigned brands by establishing effective selling strategies.

Education

• TVES,College of Pharmacy

  B.Pharma & M.M.M.(JBIMS,MUMBAI), Sales and Marketing Pharmaceutical industry

  1995 — 1999

Skills

• Product Management
• - Product Management
• Market Development
• Business Development
• Strategy Planning
• Profit
• Profit Centre Operations
• Team Management
• Key Account Management
• - Distribution Management
• - Key Account Management
• - Team Management
• Market Research
• Sales & Marketing
• Market Planning
• Strategy
• Strategic Planning
• Sales Operations
• Market Analysis
• Pharmaceutical Sales