Vijay Rajan
CFO | Transform Strategy to Executable Actions | Drive Growth & Profitability | Financial Planning | e-Commerce
- Role
- Senior Director Finance, Emea Marketplace at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Vijay Rajan
Strategic finance executive with a proven track record of driving growth and unlocking enterprise value across global CPG markets. Experienced in NIKE, Pernod Ricard, and Nestlé, with leadership across North America, Europe, and Southeast Asia. A trusted finance steward and thought partner to senior leadership, delivering bold strategies, investment prioritization, and a culture of continuous improvement.Experienced in global and regional leadership, I excel at translating strategy into execution, aligning stakeholders, and optimizing omnichannel finance models across digital, retail, and wholesale to drive sustainable growth.With end-to-end finance expertise as CFO and across FP & A, Controlling, Commercial Finance, Sales & Operations, Supply Chain, and Manufacturing, I bring a comprehensive view of business drivers and value creation.People-first leader, passionate about building high-performing teams, developing future leaders, and fostering a culture of curiosity, accountability, and innovation.
Experience
Senior Director Finance, Emea Marketplace
Jan 2020 — Present · Hilversum, NL
Revamped financial planning and performance management processes for $13B omnichannel marketplace, aligning to Nike’s strategic shift that favored digital-led, direct to consumer (DTC) for growth and profitability. Led team of 45, including 2 senior directors, 12 directors. Reported to CFO, EMEA. Catalyzed shift in long-term financial model, engineering sustainable revenue growth, with dollar value outpacing unit, delivering record margin improvement, investment capacity and return on sales. Championed digital-led growth (3X market) and unprecedented margin improvement (+7 points), leveraging data analytics to maximize full-price product offering, optimizing discounts, and targeting supply chain drivers. Redefined parameters of success for stores business, post-COVID, to focus on inventory health, sales velocity, promotions, and overhead discipline, contributing to 4 successive quarters of record revenue without missing profit forecasts. Restructured commercial terms for wholesale partners to align with consumer, product, and marketplace strategies, unlocking $100M; reinvested to priority initiatives driving growth. Game-changed weekly, monthly, and quarterly business reviews, driving greater accountability and actions with rich scorecards that consistently connected retail and financial key performance indicators (KPI’s). Played pivotal leadership role in reorganizing Finance function to serve EMEA’s strategic shift and priorities; recruited / transitioned talent, helping team earn recognition as influential, responsive, and valued problem solvers.
Education
Loyola College, Chennai
Bachelor of Commerce - BCom
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