Rajalaxmi M.
Dynamics 365 Marketing Strategist | Go-to-Market, Customer Insights & Brand Strategy | Global Campaign Leadership
- Role
- Digital Marketing Manager at Basofa - Microsoft Certified Partner
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rajalaxmi M.
Digital Marketing & Brand Manager | D365 CRM | AI-Driven Content, Graphic Design & Global Campaign StrategyDigital Marketing and Brand Manager with 5.5+ years of experience driving growth, demand generation, and brand impact through AI-powered content generation, visual storytelling, and data-driven marketing strategies. Currently working on D365 CRM technologies, leading AI-enabled campaigns, intelligent content creation, and global brand initiatives aligned with international standards.Specialized in AI-based content generation and visual content design, including brand creatives, campaign assets, social media visuals, email templates, and digital collaterals. Proficient in industry-standard tools such as Canva and Adobe (Photoshop, Illustrator, InDesign), with a strong foundation in graphic design, brand consistency, and creative optimization integrated with D365 CRM, led marketing workflows.Prior to BASOFA, successfully executed high-impact marketing campaigns for leading brands such as Dabur, HUL, and ITC, delivering measurable results across SEO, ASO, PPC, Google Ads, LinkedIn Ads, affiliate marketing, and performance media, with a consistent focus on ROI and creative performance.Experienced in brand management, AI marketing, growth marketing, demand generation, ABM, A/B testing, content optimization, CRM analytics, and performance reporting. Known for collaborating with cross-functional and global teams to deliver scalable, AI-driven content and design frameworks that strengthen brand identity and accelerate business outcomes.
Experience
Digital Marketing Manager
Basofa - Microsoft Certified Partner
Jun 2024 — Present · IN
As a Digital Marketing Manager specializing in Microsoft Dynamics 365 CRM, I drive digital transformation by delivering data-driven, AI-enabled marketing strategies aligned with global business objectives. I lead multi-channel campaigns across multiple email marketing and marketing automation platforms, along with LinkedIn Ads and CRM-led initiatives, to increase customer engagement, strengthen pipelines, and maximize ROI.I collaborate closely with global cross-functional teams to shape campaign and content strategies in line with global brand standards. I am actively involved in content creation, including key marketing assets, BASOFA brand videos, digital creatives, and AI-assisted content, and lead website development and optimization to enhance user experience and digital performance.Focused on innovation and continuous improvement, I stay ahead of digital trends to deliver scalable, creative, and results-driven marketing solutions that support long-term enterprise growth.
Education
Oxford Business College
Exicutive Diploma, Marketing
2019 — 2019
Asian Business School
PGDM, Marketing
2017 — 2019
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