Raja Gupta

About Raja Gupta

With over two decades of experience in marketing research and strategy, I currently serve as Managing Partner at The Link Group. My work focuses on delivering comprehensive research and strategic solutions for global, enterprise-level clients. Passionate about driving impactful results, I align corporate strategy and vision, fostering a culture of innovation and collaboration. As a core member of TLG’s management team, I am committed to guiding teams in providing valuable insights and strategies that support global businesses.

Experience

1. Managing Partner

   The Link Group

   Jun 2024 — Present · Atlanta, GA, US

   The Link Group provides full service marketing research and strategy services to global, enterprise-level clients.In this role, I lead the research and strategy for project teams focused on multi-phase, multi-country engagements. I have led over 200 client engagements in the past 10 years and have developed my expertise in strategy and pharma brand building as the lead for some of the largest and most successful launches in the pharma industry, including Trulicity, Mounjaro, and Zepbound. Internally, I am accountable for Talent Acquisition, AI, Marketing, Business Growth and Corporate Strategy and am the lead for our Atlanta office.

Education

• University of North Carolina at Chapel Hill

  B.S.B.A

• Duke University - The Fuqua School of Business

  MBA

Skills

• Market Analysis
• Quantitative Research
• Marketing Research
• Data Modeling
• Brand Development
• Change Management
• Product Development
• Innovation
• Positioning
• Corporate Strategy
• Asia Pacific
• Leadership
• Strategic Planning
• Market Research
• Strategy
• Ethnography
• Qualitative Research
• Data Analysis
• Customer Insight
• Brand Strategy
• Marketing
• Analytics
• Business Strategy
• Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Analytical Reasoning
• Financial Analysis
• Project Management
• Strategic Consulting
• Brand Tracking