Rajaa Amir

About Rajaa Amir

I’m a Marketing Manager based in Fort Lauderdale, Florida, specializing in digital marketing, lifecycle strategy, and brand growth for both remote teams and local businesses.Marketing isn’t just about showcasing products or services — it’s about crafting compelling stories that engage audiences, build trust, and drive action.With a strong background in lifecycle marketing and email strategy, I create data-driven campaigns that captivate audiences and convert at every stage of the customer journey. By leveraging analytics and customer insights, I develop targeted messaging that strengthens brand loyalty and long-term growth.My core strengths include:• Marketing strategy & campaign planning• Lifecycle & email marketing (retention, conversion, automation)• Digital media & content strategy• Brand messaging & storytelling• Funnel optimization & performance analysisI work remotely with teams and also partner with local South Florida businesses through my marketing services company, mktnow, where I help brands build scalable, professional marketing systems.I’m currently open to: Remote Marketing Manager roles Contract or freelance marketing work Local business partnerships in Fort Lauderdale & South Florida Fort Lauderdale, FL | Remote-friendly Contact: r••••••••@gmail.com or message me here on LinkedIn - I have an open profile!

Experience

1. Founder & Lead Marketing Strategist

   Mktnow

   Oct 2020 — Present · Fort Lauderdale, FL, US

   Founded mktnow to provide end-to-end digital marketing strategy and execution for small and mid-sized businesses, serving as a fractional Marketing Manager for brands that need senior-level strategy without a full-time hire.• Lead marketing strategy across lifecycle, email, digital media, and content• Build and optimize customer journeys to increase engagement, retention, and conversion• Develop brand positioning, messaging, and campaign frameworks• Manage performance tracking, analytics, and reporting to guide growth decisions• Partner with both local Fort Lauderdale / South Florida businesses and remote clients

Education

• Nova Southeastern University

  Master of Business Administration (MBA), Marketing

  2015 — 2017

• Nova Southeastern University

  Bachelors of Science in Business Administration, Business Administration and Management, General

  2009 — 2015

Skills

• Project Management
• Social Media Marketing
• Email Marketing
• Content Marketing
• Public Speaking
• Leadership
• Management
• Direct Mail Campaigns
• Microsoft Office
• Analysis
• Customer Service
• Microsoft Excel
• Brand Management
• Customer Lifecycle
• Facebook Marketing
• Program Management
• Mailchimp
• Sitecore
• Customer Acquisition
• Marketing Strategy
• Strategic Planning
• Multi-Channel Marketing
• Digital Marketing