Rajaa Obeid
Director of Operations @SWOT Hospitality
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WORK HISTORY
Director of Operations @SWOT Hospitality
TR
Joint-venture company between Rixos Hotels & SWOT HospitalityLeading pre-opening and post-opening operations for flagship ultra-luxury concepts across Rixos Hotels MEA-GCC and The Land of Legends Türkiye. Direct feasibility studies, budgeting, forecasting, SOP governance, and talent acquisition across multi-property, high-end F&B portfolios. Consistently elevate guest experience, achieving top-tier GRI and NPS performance, securing top-ranked online recognition across major digital platforms (Tripadvisor, Google), and continuously enhancing bespoke guest journeys aligned with ultra-luxury brand standards.
EDUCATION
Kaunas University of Technology
Bachelor's degree, International Business
SKILLS
ABOUT RAJAA OBEID
Hands-on Hospitality Director with 20+ years of leadership experience in luxury hospitality across the MENA & GCC. Proven in launching & repositioning high-profile hospitality concepts, optimizing complex multi-outlet operations, & delivering award-winning guest experiences. Demonstrated track record of driving measurable improvements in GRI, NPS, & GOP, consistently exceeding commercial & operational targets. Recognized for developing high-performing, multicultural teams & embedding a culture of excellence, accountability, & ownership.
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