Raja Vajrapu

About Raja Vajrapu

I am a proactive and achievement-oriented professional offering over 10 years of experience inProduct and Peripherals Pricing, Financial Planning & Analysis, Finance & Accounts Operations across diverse industries.Rich experience in conducting in-depth business studies, profitability analysis, demand planning, and businessmodeling with proficiency in managing end-to-end client engagement, developing strategies, and leadingteams. Expertise in tracking a companys financial performance against a plan, analyzing businessperformance & market conditions to create forecasts, and assisting Senior Management in making strategicdecisions by providing periodic reports.I am a forward thinking person with communication, analytical, organizational, proactive & confidential skillsfor top management; exceptionally well organized with a track record that demonstrates self-motivation,creativity and initiative to achieve both corporate and personal goals and excelled in assessing the customerfeedback, evaluating areas of improvements & providing critical feedback to the associates on improvementsand achieving higher customer satisfaction matrices.

Experience

1. Pricing Manager

   Dell Technologies

   Oct 2021 — Present · Bangalore Urban, IN

   Developing and finalizing quarterly commercial pricing plans for India and Korearegions. Creating discount guidance for product groups in alignment with quarterly targets. Establishing quarterly price books to ensure margins align with business objectives. Implementing and managing pricing tools and systems to streamline processes andimprove accuracy. Analyzing market trends, competitor pricing, and internal cost structures to developcomprehensive price plans. Delivering presentations to the executive leadership, articulating the rationale behindpricing strategies and expected business impact. Conducting market research to understand latest trends & competitor price points. Studying the Weighted Average Price Point (WAPP) for new products to determineoptimal pricing. Collaborating with Product Group Teams, Category Product Managers, FieldMarketing Managers, and Product Line Managers to gather insights and setcompetitive prices. Maintaining consistency and competitiveness in pricing strategies for both B2B andchannel sales. Managing product lead times and inventory levels for pricing decisions. Ensuring product demand remains strong and does not shift to competitors throughstrategic pricing actions. Performing variance analysis between price plans and week-over-week actuals toidentify discrepancies and their causes. Regularly analyzing revenue and margin numbers to understand performance andmake data-driven pricing decisions.

Education

• ICAI

  Ca Final

  2008 — 2013

• Institue of cost accountants of india

  Master's degree

  2014 — 2018

Skills

• Accounting
• Public Speaking
• Microsoft Excel
• Microsoft Office
• Microsoft Word