Raja Pandiyan

About Raja Pandiyan

Effective marketing strategy, demand generation (digital, integrated campaigns) and operations leader with proven ability to manage, motivate and develop teams of both direct and indirect reports. Results-oriented professional with demonstrated success in: Demand generation Marketing infrastructure and operations Marketing automation and CRM Campaign development and management Business/sales strategical development Marketing database development and analytics Project management Customer success management Summary • Managing developing and implementation of Digital Marketing Campaigns in Marketing Automation Tools. • Well acquainted with Marketing Automation tools mainly in Oracle Eloqua, Salesforce Pardot (Marketing Cloud Account Engagement), Adobe Experience Manager (AEM), Marketo, and basics in Aprimo and Clickability (CMS). • Good experience in Digital Marketing Automation and manual testing. • Well versed with various Automation aspects like Email Marketing, Campaign Creation, Lead Management (Lead Scoring and Nurturing), Content Management, Marketing Analysis, Managing Database and CRM Integration (To SFDC). • Create design and implementation of demand generation programs (Campaigns & User Journey) and assets (Emails, Forms and Landing pages) • Strong working knowledge is HTML, JavaScript and CSS • Expertise in integration of cloud services through App Cloud Framework. • Good Experience in CRM Integration of Eloqua mainly to SFDC. • Good experience in creating and testing of CRM Integration aspects like Auto Synchs, Internal Events, and all the required Inbound and Outbound External calls • Expertise in Report Generation in terms of various metrics of campaigns and database in the required formats. • Strong experience in Smart Starts, done for various clients Dell, TSR, DuPont Crops, and FIS etc, • Executed very successful IP Warming Programs and resulted with good delivery rates. • Experienced in Marketing Automation Platform Migration • Knowledge on Logical Analysis, Marketing Strategies and applied on Customized web Applications. • Formulated and executed effective UAT Scripts and test cases as per requirements and design documentation. • Worked on End to End UAT Testing in a Multichannel based Web applications that include SFDC, Exact Target, SparkBase, Drupal and Eloqua. • Reviewing Test scripts, Test Cases and Executing well as per the schedule and module assigned. • Excellent analytical and debugging, executing skills, issue finding, and learning skills.

Experience

1. Senior Process Manager

   eClerx

   Jan 2021 — Present · Pune, IN

Education

• Government College of Technology, Coimbatore.

  B. E.

  2009 — 2012

• VDS Jain Hr. Sec. School

  Higher Secondary

  2007 — 2009

Skills

• Corporate Communications
• Customer Relationship Management (Crm)
• Html
• Marketing Strategy
• Social Media
• Event Planning
• Cloud Computing
• Social Media Marketing
• Crm
• Analytics
• Internal Communications
• Media Relations
• Press Releases
• C
• Marketing
• B2b Marketing
• Demand Generation
• Javascript
• Campaign Management
• Marketing Communications
• Social Networking
• Lead Generation
• Strategic Communications
• Salesforce.com
• Email Marketing
• Digital Marketing
• Marketing Automation
• Css
• Event Management