Raja Kumar

Area Sales Manager | Channel Sales & Marketing | Business Growth Strategist

Role
Area Sales Manager at Jawa Yezdi Motorcycles
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Raja Kumar

As an experienced Area Sales Manager with a strong foundation in Sales and Channel…

Experience

  1. Area Sales Manager

    Jawa Yezdi Motorcycles

    Jul 2025 — Present · Chennai, IN

    Retail improvement at the assigned dealerships and increase of market share in the premium industry.Focus on network expansion, Identifying potential locations within the assigned territory.Streamline E-T-B-R procedures and audit SOP compliance at dealerships to boost service efficiency and dealer profitability.Identify training needs, deliver structured coaching for sales and service teams, and roll out KPIs-based incentive plans tied to sales targets, service SLAs, and customer satisfaction.Track competitor developments: segment pricing trends, customer preferences, and responses to new products.Support ATL/BTL marketing activities—events, test-ride campaigns, service camps, and promotional offers—in collaboration with marketing to drive walk-ins and test-rides.Use CRM tools to monitor lead generation, follow-ups, pipeline health, and service engagement; build dashboards to compare dealer sales vs. targets, service metrics, and upsell conversions.Drive account expansion by upselling AMCs, accessories, merchandise, and extended warranties directly at service touchpoints to increase revenue per customer.

Education

  • Jansons Institute Of Technology

    Bachelor of Engineering (BE), Mechanical Engineering

    2012 — 2016

  • United Institute of Technology, Coimbatore

    Master of Mechanical Engineering

    2016

  • Loyola Led Enterprises

    Master of Business Administration

    2020

  • Pondicherry University

    Master of Business Administration - MBA, International Business

    2018 — 2020

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Raja Kumar — Area Sales Manager at Jawa Yezdi Motorcycles in Bengaluru, KA, IN | Unifers