Rajkumar Mishra
Associate Director – Performance Marketing | Driving Growth for BFSI, FMCG & Healthcare Brands | Google, Meta, DV360, LinkedIn & E-commerce Expert | 10Y Experience | Ex-OMG | Ex-PivotRoots
- Role
- Associate Director at Interactive Avenues
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rajkumar Mishra
Performance Marketing Leader with 10 years of experience driving measurable digital growth across BFSI, FMCG, Real Estate, and Healthcare sectors. Skilled in designing full-funnel strategies using Google Ads, Meta, DV360, LinkedIn, and Amazon Ads.At present, I lead the performance marketing strategy for clients like NPCI (BHIM & RuPay), Wagh Bakri Tea, Protean eGov Technologies, Skechers, and other leading BFSI brands, managing over ₹150 Cr in annual digital spends.Internationally experienced (2.5 years in Malaysia with Omnicom Media Group), I’ve delivered 40%+ ROAS uplift, reduced CPL by 20–30%, and scaled multi-market digital transformations using AI-driven automation and analytics.Core Strengths-Paid Media Strategy (Search, Display, Video, App, Social)-Performance Marketing & Growth Campaigns-Programmatic Buying (DV360, Pmax, UAC 3.0)-Attribution & Analytics (GA4, Firebase, Appsflyer, Looker Studio)-E-commerce & Lead Gen Strategy-Cross-functional Leadership & Client Management
Experience
Associate Director
Sep 2024 — Present · Mumbai, IN
Education
University of Mumbai
BSc.IT
2013 — 2016
Oriental School Of Business
Master of Business Administration - MBA, Marketing
2016 — 2018
N.H.H School
High School, Primary Educations
2000 — 2010
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