Yash Raj
B2B Marketing | Communications | Product Marketing | Digital Marketing | Business Development
- Role
- Marketing Strategist at Cognizant
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Yash Raj
A performance driven, creative and innovative marketing professional with 8+ years of…
Experience
Marketing Strategist
May 2017 — Present · Hyderabad, IN
MARKETING Design Go-to-Market Strategy for new offerings & solutions and strategize customer acquisition and lead generation campaigns Planned and Executed email campaigns through Pardot to nurture existing leads to build pipeline (Open rate – 11%, CTR – 1.8%) Program management for developing content & creatives such as offering brochure, solution videos, success stories, newsletters, social media marketing Develop sales enablement capabilities by creating resources such as sales play books, customer facing pitch decks, battle cards, landing page and extending bid support on key deals Administer influencer relations by responding to surveys conducted by industry analyst firms such as Gartner, Forrester, IDC and HFS and strengthen practice’s market positioning Create and manage Landing Page, LinkedIn and YouTube marketing for new solutions & offerings BUSINESS STRATEGY Conduct competitive intelligence through secondary research focusing on strategy, capability, offerings, alliance and acquisitions and to generate actionable market insights Develop business strategy & 3-5 year roadmap for the practice and anchor strategy workshops & planning events Evaluate potential M&A targets and build formal business justification
Education
Great Lakes Institute of Management
PGPM
2016 — 2017
SRM University
Bachelor of Technology (B.Tech.)
2006 — 2010
Skills
- Pl/Sql
- Business Analysis
- Requirements Analysis
- C++
- Unix
- Knowledge Management
- Supply Chain Management
- Java
- Management
- Sql
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