Raj Virk
Technical Product Management Leadership @ Meta | Ex-Microsoft
- Role
- Group Technical Product Manager, Ads Monetization at Meta
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Group Technical Product Manager, Ads Monetization
Dec 2021 — Present · Bellevue, WA, US
As the leader of a 800+ person Business Experience Vertical, I drove strategic initiatives to achieve business objectives and accelerate product growth in the Ads Monetization space. I led the advertiser friction program, recovering $12 billion in blocked revenue by improving usability within Meta\'s ad systems. I also launched the Meta Accounts beta to 50% of users, streamlining access across Meta\'s platforms. Additionally, I conceptualized and led a program to increase Meta\'s SLA for high-value advertisers from 30% to 90%. I managed the roadmap and execution of the Meta Marketing API suite, driving a 28% YoY ads revenue growth. I also improved the quality and reliability of ad surfaces, achieving 99.99% uptime, and boosted sales efficiency by 8%, helping sales teams optimize advertiser value through automation and data-driven insights.
Skills
- .net
- Agile Project Management
- Agile Methodologies
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