Raj S

About Raj S

I am a creative professional who thrives on storytelling and crafting compelling brand experiences. I understand the brand, can elevate the everyday to the sublime. I am an experienced problem-solver who can creative direct - think strategically, identify breakthrough concepts and ideas, and have an eye for art and design.An attentive and systematic professional with over 15 years of progressive experience in art direction, media production, events & campaign design, digital marketing, video production, and branding. I’ve always been a great problem solver & innovative thinker achieving extraordinary results and performing outstanding work with my current and previous employers. I always crave to implement technologies that decrease costs, increase performance and positively affect the growth of the employer.During the course of my experience, I have honed my skills in assessing customer desires, gathering requirements, conceptualizing new ideas, and developing innovative, stunning & effective 360° marketing experiences for ATL, BTL and TTL promotional activity designs. I possess a consistent track record in strategic planning, resource management, communication management, team management, market analysis, events management, and continuous process improvement. I am well-versed in project management from initiation, planning, estimation & execution, budgeting, scheduling, resource planning & execution, requirement gathering & analysis and documenting specifications.I have excellent knowledge in creative fields, designing, implementing, and maintaining creative business operations for branding, visual designing, marketing campaign and events Audio & Video Editing, animation, user experience (UX), Video & Graphic production facilities, streamline procedures for efficiency and reduction of department cost. I have extensive experience in conducting market research to identify current trends & staying up-to-date with media industry knowledge & innovations and excellent expertise in establishing visual identity guidelines for multiple events and campaign. Additionally, I have good exposure to exceptional relationship-building skills, leveraging superior interpersonal abilities, and ensuring maximum corporate compliance with regulations.Specialties:Art Direction | Branding | Visual Designing | Media and Video Production | Resource Planning | Events Design | Project Management | Social Media Campaigns | Digital Marketing

Experience

1. Senior Manager Creative Services

   Wipro

   Jan 2020 — Present · Gurugram, IN

   Heading the creative team and providing creative direction to agencies and vendors • Managing digital development and execution of marketing campaigns across social media channels • Handling video production, digital production, virtual events/tours, branding and co-branding • Managing the entire project lifecycle from ideation & conception to completion • Establishing guidelines, executing new marketing strategies, researching market trends, devising creative initiatives, and implementing best practices for various social media campaigns and events • Providing end-to-end creative direction for Indoor and Outdoor branding, social media creative, print production, video production, marketing events and campaigns. • Working closely with stakeholders and clients • Delivering UX and CX based solutions, digital strategy and planning • Conducting quality checks and monitoring performance at both individual and team levels, including all the basic KPIs and providing feedback on observations for improvement

Education

• IMT

  MBA, Marketing And IT

  2008 — 2011

• Jiwaji University

  Bachelor of Commerce, Business Administration and Management, General

Skills

• User Experience
• Flash Animation
• Usability
• Graphics
• Newsletters
• User Interface Design
• Brand Development
• Corporate Branding
• Indesign
• Photoshop
• Adobe Creative Suite
• Web Design
• Animation
• Dreamweaver
• Illustrator
• Event Management
• Posters
• Video
• Graphic Design
• Campaign Management
• Brochures
• E-Learning
• Editing
• Flash
• Adobe Photoshop
• Html
• Creative Direction
• Illustration