Raj Nakti

About Raj Nakti

As a results-driven SEO Analyst with 3+ years of experience, I specialize in driving organic traffic and enhancing brand visibility for top travel brands like Thomas Cook and SOTC Travel Limited. My proven track record includes achieving a 5x increase in blog traffic for SOTC and driving over a million website visits for Thomas Cook India. I am passionate about crafting data-driven strategies that deliver measurable outcomes and solve complex SEO challenges.Proficient in tools like Google Analytics, SEMrush, and Ahrefs alongside AI-powered platforms like ChatGPT, ensuring cutting-edge solutions for content optimization and keyword strategies. Recognized as the \'Best Performer of 2023,\' my passion lies in turning insights into impactful strategies that elevate digital footprints.I’m always exploring new tools, trends, and search algorithms to deliver long-term organic growth. Open to networking, knowledge exchange, and SEO-led opportunities.

Experience

1. Search Engine Optimization Executive

   SOTC Travel Ltd.

   Nov 2022 — Present · Mumbai, IN

   Key Achievements:• Increased organic traffic by 70% for SOTC and 25% for Thomas Cook through strategic keyword targeting and content-driven SEO campaigns.• Recovered SOTC domain from a Google algorithm penalty, restoring keyword rankings and improving long-term organic performance.• Scaled SEO initiatives to achieve 1M+ organic visits for Thomas Cook India, leveraging technical audits, content expansion, and competitive analysis.• Created AI-optimized content that ranks in Google’s AI Overviews and People Also Ask (PAA), boosting visibility for high-intent queries.• Enhanced CTR by 20% through meta title/description and schema optimizations, improving SERP appearance and click performance.• Reduced bounce rate from 33% to 28% by implementing engagement-focused UI/UX improvements and refining content intent alignment.• Elevated SOTC’s DA from 38 to 42 by executing high-quality link-building campaigns and digital PR initiatives.• Successfully migrated blog subdomains for both brands with zero ranking loss and proper 301 redirection setup.Core Responsibilities:• Conducted in-depth technical SEO audits, fixing crawl errors, indexing issues, and enhancing Core Web Vitals (CWV) scores.• Optimized XML sitemaps, robots.txt, and canonical tags to enhance crawlability and indexation.• Implemented A/B testing strategies to improve CTR and ranking performance.• Executed targeted backlink acquisition strategies through PR campaigns, guest posting, and blogger outreach.• Collaborated closely with product, content, tech, and marketing teams to implement on-page SEO best practices.• Contributed to UI/UX audits and integrated SEO signals into design, structure, and navigation. • Set scalable meta tag logic, improving CTR and consistency across key landing pages. • Conducted SEO testing across UAT and live environments to ensure technical elements and implementations perform as expected

Education

• Bharatiya Vidya Bhavans Hazarimal Somani College of Arts and Science Jayaramdas Patel College of Commerce and Management Studies, Chowpatty

  BCom - Bachelor of Commerce