Raj Kumar

About Raj Kumar

11 years Experienced Digital Marketing Specialist with a demonstrated history of working in the apparel and fashion industry. Strong marketing professional skilled in Search Engine Optimization (SEO), Market Research, Search Engine Marketing (SEM), Email Marketing, and Social Media Marketing, Content & Affiliate Marketing. I help Businesses / Brands to increase Revenue by Lead generation / Increasing sales. How do I do it?B2B Lead generation using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).By making website/landing page as a lead generation machine using WordPress & PHP Keyword research, Identifying. qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.SEO On-page content optimization according to category & keywords, keywords optimized content suggestion, blog posting.SEO Off-page activities such as Off-page link building technique, Social bookmarking, Building links using 404 broken competitor backlinks, Business directories, Article, PR submissionSite audit to retain website health by checking Site speed lost links, broken links, Disavow toxic links.By Lead generation campaigns, Social reach activities in LinkedIn, Twitter, Facebook, Ad copy, Bidding strategy. Twitter ads, LinkedIn ads, Google ads, ensuring marketing message with company goals & objectives.Language-specific (Ad copy, creatives) campaigns based on targeting geographical location.Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns• LinkedIn campaigns• Twitter campaigns• Landing page creation / Optimization• Lead generation programsLaunch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROIFinding prospect\'s email ids using various tools from LinkedIn profiles, Prospect\'s lead website & launching drip campaigns.Email marketing campaigns to the right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.Affiliate networks like AWIN, Rakuten network work closely with International influencers and contests.SEMrush, Google data studio, Google analytics, Google Ads, Google Search console, Mailchimp.

Experience

1. Digital Marketing Manager

   Plintron

   Jan 2021 — Present · Chennai, IN

   Achieving B2B Lead generation using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Content marketing, Search Engine Marketing->Developed and executed recruitment marketing campaigns on LinkedIn, Twitter, and Google Ads to engage potential candidates and build a talent pipeline->Implemented employee advocacy programs by encouraging internal teams to share brand content, increasing social reach and engagement->Used SEO and content marketing to position Plintron as a thought leader in the telecom industry, attracting both customers and prospective employees->Analyzed campaign performance using Google Analytics, SEMrush, and Data Studio, optimizing recruitment marketing efforts for better ROI. Launched brand new Plintron global website from scratch based on the company goal (Lead generating machine) in WordPress->Managing Twitter ads, LinkedIn ads, Google ads, ensuring marketing message with company goals->Finding prospect\'s email ids using various tools from LinkedIn profiles, Prospect\'s lead website & launching drip campaigns->Language-specific (Ad copy, creatives) campaigns based on targeting geographical location->Digital marketing tactics such as Landing page creation, Landing page optimization, Lead generation campaigns, Social reach activities in LinkedIn, Twitter, Facebook, Ad copy, Bidding strategy->SEMrush, Google data studio, Google analytics, Google Ads, Google Search console, Mailchimp ->Site audit to retain website health by checking Site speed, lost links, broken links, Disavow toxic links->Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns->LinkedIn campaigns, Twitter campaigns, Landing page creation / Optimization, Lead generation programs->Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROI.

Education

• SRM IST Chennai

  Bachelor of Science (BSc), Computer Science

  2006 — 2009

• Saveetha Engineering College

  Master's degree, Human Resources Management and Services

  2010 — 2012