Raiza McDuffie

Director, Content & Inclusion, Disney Branded Television @The Walt Disney Company

CA

Managed a team and directed their projects. This included a Manager, Coordinator, and Apprentice. • Oversaw the development of market-facing strategies to ensure content, marketing, and distribution efforts were relevant to a rapidly diversifying and global audience. • Co-led our strategy in providing creative notes and feedback on projects for the entire life cycle of a series and movies, from development and pre-production to marketing and distribution, ensuring representation, eradicating stereotypes, and tropes, and maximizing diverse storytelling opportunities. • Led Inclusion Standards activation across DBT teams and stakeholders, partnering closely with business, segment, and enterprise. • Partnered with DEI leaders and creatives across the business and enterprise on consistent cultural content competency and authenticity strategies. • Built and lead a process to continuously engage with key consultants and community partners and oversaw management of third-party consultants who advised on content, consumer strategy, and more.

American University

Masters and Bachelors, Public Communication