Joe Raitano
Digital marketing strategist | SEO & generative engine optimization (GEO) | Driving organic growth, AI search visibility, and qualified lead generation in complex and regulated industries.
- Role
- Digital Marketing Senior Manager at ADP
- Location
- Pompton Plains, NJ, US
- LinkedIn followers
- 500 followers
About Joe Raitano
Digital marketing strategist with 18 years of experience driving growth through search, content, and digital ecosystem optimization.My work focuses on helping organizations increase visibility, attract qualified prospects, and convert demand into measurable revenue. I specialize in SEO, emerging Generative Engine Optimization (GEO) strategies for AI-driven discovery, and digital marketing programs that align content, product messaging, and user experience across the entire customer journey.Currently leading digital marketing initiatives for ADP® Retirement Services, where I oversee organic growth strategy, content development, and digital programs designed to generate qualified leads and support business expansion.Areas of focus include:• Search strategy (SEO and Generative Engine Optimization for AI platforms)• Content marketing and thought leadership programs• Digital demand generation and lead acquisition• Customer journey optimization and UX strategy• CMS governance and website ecosystem management• Cross-channel campaign planning and performance analysis• Marketing analytics, forecasting, and reporting• Agency and vendor collaborationI’m particularly interested in how AI-powered search and large language models are reshaping how organizations are discovered online, and how marketers must evolve content, structure, and digital strategy to remain visible in that environment.
Experience
Digital Marketing Senior Manager
Sep 2024 — Present · Florham Park, NJ, US
Education
Berkeley College
Bachelor of Science, Business Management and Marketing
2004
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