Raissa Natemzem

About Raissa Natemzem

Data storyteller with 7 years of experience passionate about providing actionable insights to my stakeholders to improve the customer’s experience. Experience includes in digital analytics, content analytics, marketing analytics, User Experience, Email Marketing, and CX.Skilled with the following tools and programs: Adobe Analytics, Google Analytics; Tableau, HTML, basic SQL, Salesforce Marketing Cloud, Pardot Adobe Experience Manager, Wrike, Jira, Workfront, Asana. Most recent wins: recommendations have led to page optimizations that resulted in Increased features’ engagement and over $30M revenue quarterly impact. Let’s chat! My email is r••••••••@gmail.com

Experience

1. Manager, Digital Analytics

   Hilton

   Sep 2024 — Present

   Lead analytics strategy for Search, Book, Property and GME with 1 direct support.Partnered with Product, UX Design, SEO, Content, Qualitative Research, and Experimentation by sharing content and design optimization opportunities.Increased features’ engagement by over 100% YOY with $30M revenue quarterly impact. Redesigned and maintained a monthly, and yearly comprehensive self-service adobe workspace dashboard for my stakeholders to inform on the progress of our product and sub-products. Metrics include visits, page views/ visits, conversation, click through rate, bounce rate, average time on site, exit rate, device type, device size, customer type, traffic source, and etc…Analyzed the results of marketing campaigns and shared improvements strategies from a UX perspective including choice of better landing page, adding enrollment form as a new CTA, removing certain features to allow for better load time.Spearheaded a competitive analysis project which help to understand how our particular page content was performing against competitors, and areas of optimization which led to a page content refresh. Presented over ad hoc reports to leadership (Directors, VPs, and SVPs) by using visuals and data storytellersSupported the digital Governance audit and new tracking implementation on the search results page and all its features.

Education

• Udemy Alumni

  Certificate of Completion , Excel Data Analysis

• In Demand Career Blueprint

  Digital Marketing

  2018

• University of Maryland Global Campus

  Bachelor of Science (B.S.), Cum Laude, Health Systems Management, Accounting minor

  2015 — 2016

• Montgomery College

  Associate of Arts (A.A.), Phi Theta Kappa Honor Society

  2012 — 2014

Skills

• Microsoft Office
• Google Analytics
• Adobe Acrobat
• Research
• Financial Analysis
• Strategic Planning
• Healthcare Management
• Accounting
• Public Health
• Nonprofits
• Data Analysis
• Powerpoint
• Microsoft Powerpoint
• Prezi
• Customer Service
• Teamwork
• Time Management
• Public Speaking
• Leadership
• Team Building
• French
• Webtrends Analytics
• Microsoft Excel
• Management
• Digital Marketing
• Online Marketing Analysis
• Online Campaign Analysis
• Search Engine Optimization (SEO)
• Paid Search Strategy
• Content Management