Raisa Sinha
Exploring the World of Digital Marketing, One Campaign at a Time
- Role
- Digital Marketing Associate at Media.net
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Raisa Sinha
Digital Marketing Associate who loves the blend of creativity and analytics. I manage…
Experience
Digital Marketing Associate
Jul 2025 — Present · Mumbai, IN
Plan, manage and scale performance-based marketing campaigns on Search/Social/Native- Perform ongoing paid keyword discovery, expansion and optimization- Analyze campaign performance across various metrics and strategize on optimizing variouscampaign settings based on performance- Perform daily account management of ad campaigns for websites targeted to the NorthAmerican Markets, across various categories like Autos, Retail, Finance, Health, etc- Efficiently grow new ad spends via new launches and optimization of existing ad spendsbased on the client goals- Developed an in-depth understanding of the different elements of an ad creative and howthey perform for each unique advertising goal – traffic, conversions, engagement etc- Generate weekly and monthly reporting for all major metrics, goals tracking, revenuetracking, and other paid native ad initiatives- Brainstorm new and creative growth strategies which are focused on increasing campaignROAS, spends, and conversions- Provide recommendations and execute strategies for new ad spend opportunities based onperformance of existing ad spends, market research, audience behavior, etc- Work with the team and management on project development, analysis, timelines, andresults- Keep pace with online advertising trends and developments- Experiment, scout and implement new digital marketing channels, tools, best practices toconsistently improve ROAS, maintain CPC, and optimize CTR- Monitor and administer web analytics dashboards, reports and key reporting tools, andpoint out key areas of importance in accordance with internal revenue goals- Run Traffic and Competitor Analysis regularly & routinely to maintain an edge.
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