Raisa Roychowdhury
Senior Marketing Manager @Virtusa
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WORK HISTORY
Senior Marketing Manager @Virtusa
Hyderabad, IN
Led end-to-end integrated campaigns across North America, Europe, and APAC markets—targeting enterprise clients in BFSI, healthcare, and technology sectors.#Led global campaign management, coordinating 5 internal creative teams to execute projects across 9 business units and 7 partnerships, ensuring alignment with organizational goals.# Redefined processes and workflows, implementing advanced tools that managed a 32% year-on-year workload increase, enhancing team efficiency and productivity.# Collaborated with business units to orchestrate strategic global partner events (e.g, AWS re, Google Cloud Next, Dreamforce) to amplify customer engagement.# Directed efforts for a global brand refresh, overseeing digital rollout and launching an employee advocacy program, achieving a 56% increase in brand reach from 2022 to 2023.# Implemented Sprinklr to optimize social media processes, resulting in a 28% productivity boost and follower growth from to 1 million in just 10 months.
SKILLS
ABOUT RAISA ROYCHOWDHURY
Most marketers talk about brand building. Few have done it across four continents, two…
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