Pushpak Rai
Digital Marketing Strategist | Programmatic, Google & Meta Ads Expert | Performance-Driven Campaigns
- Role
- Senior Manager-programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pushpak Rai
With a strong background in digital marketing and performance advertising, I specialize in optimizing ad spend, driving growth, and crafting data-driven strategies that deliver measurable results. Currently working as a manager at a digital marketing agency, I focus on scaling brands through paid media, strategic planning, and audience targeting. Expertise in: Google Ads, Meta Ads, PPC, Performance Marketing, ROI Optimization Passionate About: Digital transformation, analytics, and leveraging AI for smarter marketing Goal: Enhancing brand visibility and maximizing conversions with innovative, scalable solutionsLet’s connect and explore opportunities to drive growth together!
Experience
Senior Manager-programmatic
Dec 2025 — Present · Gurugram, IN
Develop strong relationships with global counterparts in APAC region to drive consistent work delivery and programmatic strategy.Manage direct reports and indirect reports, taking accountability for their training, coaching, and career development.Enforce best practices across the Google Marketing Platform and other programmatic channels. Support capacity planning and resource management while serving as the primary point of escalation to resolve operational challenges.Ensure clear, effective communication across all levels of the organization and present strategic insights to build on existing business.
Education
Himgiri Zee University
Masters Degree, Mass Communication/Media Studies
2013 — 2015
Arya Vidyapeeth College , Guwahati
Bachelor's degree, Geography
2008 — 2011
Skills
- Public Relations
- Online Advertising
- Microsoft Word
- New Media
- Online Marketing
- Media Buying
- Online Communications
- Journalism
- Online Marketing Analysis
- Image Design
- Outlook
- Display Advertising
- Scriptwriting
- Sound Editing
- Teaching
- Windows
- SEO
- News Writing
- Event Management
- Digital Strategy
- Public Speaking
- Research
- Search Engine Ranking
- Digital Marketing
- Customer Service
- Video Editing
- Online Video Marketing
- English
- Event Planning
- Microsoft Office
- Client Services
- Content Marketing
- Media Ethics
- Powerpoint
- Microsoft Excel
- Google Adwords
- Interactive Advertising
- Online Marketplace
- Alexa
- Mobile Advertising
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