Dorotea Romano

Dorotea Romano

Social Media Director @92nd Street Y

New York, NY, US
MOBILE NUMBERS
+14•••••••93

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WORK HISTORY

Oct 2021 — Present

Social Media Director @92nd Street Y

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New York, NY, US

Create and activate breakthrough social media and influencer marketing strategies and creative ideas. • Own a robust social media portfolio – Instagram, Threads, X, Facebook, LinkedIn, and TikTok.• Guide and contribute to an intentional and imaginative content calendar.• Collaborate with influencers and content creators to share meaningful stories.• Drive the build, measurement, and optimization for KPIs with a focus on exceeding expectations on legacy and emerging platforms.• Own budget management against KPIs and ROI.• Growth YOY = 65%

SKILLS

AdvertisingLead GenerationSocial MediaDirect MarketingNot for ProfitMobile DevicesWeb AnalyticsIntegrated MarketingMarketing ManagementEmail MarketingOnline AdvertisingStrategyE-CommerceCustomer InsightDigital MediaAnalyticsMarketing ResearchBusiness StrategyNew Business DevelopmentBusiness DevelopmentInteractive AdvertisingStrategic PartnershipsDigital MarketingRelationship MarketingInteractive MarketingCorporate BrandingMedia BuyingCopywritingMarketing CommunicationsSEOCreative DirectionSemMulti-Channel MarketingSocial Media MarketingBrand DevelopmentMedia PlanningOnline MarketingCreative StrategyLeadershipBrand Architecture

ABOUT DOROTEA ROMANO

I lead social strategy and audience growth through collaborative, creator driven…

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