Dorotea Romano
Social Media | Marketing Communications
- Role
- Social Media Director at 92nd Street Y
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dorotea Romano
I lead social strategy and audience growth through collaborative, creator driven…
Experience
Social Media Director
Oct 2021 — Present · New York, NY, US
Create and activate breakthrough social media and influencer marketing strategies and creative ideas. • Own a robust social media portfolio – Instagram, Threads, X, Facebook, LinkedIn, and TikTok.• Guide and contribute to an intentional and imaginative content calendar.• Collaborate with influencers and content creators to share meaningful stories.• Drive the build, measurement, and optimization for KPIs with a focus on exceeding expectations on legacy and emerging platforms.• Own budget management against KPIs and ROI.• Growth YOY = 65%
Skills
- Advertising
- Lead Generation
- Social Media
- Direct Marketing
- Not for Profit
- Mobile Devices
- Web Analytics
- Integrated Marketing
- Marketing Management
- Email Marketing
- Online Advertising
- Strategy
- E-Commerce
- Customer Insight
- Digital Media
- Analytics
- Marketing Research
- Business Strategy
- New Business Development
- Business Development
- Interactive Advertising
- Strategic Partnerships
- Digital Marketing
- Relationship Marketing
- Interactive Marketing
- Corporate Branding
- Media Buying
- Copywriting
- Marketing Communications
- SEO
- Creative Direction
- Sem
- Multi-Channel Marketing
- Social Media Marketing
- Brand Development
- Media Planning
- Online Marketing
- Creative Strategy
- Leadership
- Brand Architecture
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