Sally Lawson Pparla
Chief Executive Officer @Agent Rainmaker
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WORK HISTORY
Chief Executive Officer @Agent Rainmaker
England, GB
Agent Rainmaker is a community of like minded agents, on a mission to GROW, and evolve their businesses to become the agents of the future. to do this they recognise the value in sharing knowledge and strategy with other agents in the community so that we all develop together. The company organises workshops, strategy bootcamps and much more to bring together and give structure to the new strategies, and evolutions developed for the good of all letting agents in the UKAgent Rainmaker is a coaching and events company that specialising in growth education for business and agency owners. Over 90 events in the calendar every year, ranging from one day taster to 4 day Bootcamps to annual masterminds, with every element of what we do being about growth. We don’t teach what everyone else coaches (how to be a little bit better) we coach completely transformational content that give life changing results fast We do this by constantly researching worldwide for new strategies, trialing and testing in our own branches and throughout UK before bringing into our coaching content. Our results speak for themselves… we have coached over 350 agents into adding over 6 figures to their businesses with an average of each. Totalling in additional revenue so farWhat we’ve created is a community of like minded agents, not prepared to accept mediocre results and determined to make that change.
SKILLS
ABOUT SALLY LAWSON PPARLA
I’ve been in the lettings and estate agency industry for over 35 years, starting as an agent at 18 and building it into a career that now spans 6 companies in the property, coaching, and marketing space.Through Agent Rainmaker, Agency Titans, and my group of companies, I’ve worked with hundreds of agency owners to add over £91 million in additional revenue across 350 agents, by modernising their businesses, implementing digital lead generation, and creating scalable service models.My mission is simple: • Help agents evolve from outdated models into modern, profitable businesses. • Show them how to unlock new revenue streams (beyond the standard “free valuation” pitch). • Equip them with AI-driven systems, marketing funnels, and sales processes that bring in leads and convert them at scale. • Build succession-ready, profitable businesses that give owners more time, more freedom, and more choice.I’m also an international speaker, author, and business strategist, running over 90+ events a year including bootcamps, masterminds, and high-level workshops.
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